Whether we are healthy or sick, healthcare consumes an enormous amount of resources and it profoundly shapes our destinies. As the above examples illustrate, health communication is a diverse field that incorporates organizational communication, marketing and public relations, interpersonal communication, and digital communication.
As a result, there are many different types of professions that involve health communication. For more information on health communication, including case studies and frequently asked questions, please refer to our Health Communication Hub , as well as our Guide to Science and Medical Communication.
Technical communication is defined as all types of written, oral, and visual content that explain technical or scientific concepts, provide specialized instructions on how to use tools or machinery, or communication that leverages a significant degree of technology in its design and dissemination. Communication in STEM Science, Technology, Engineering, and Math fields, as well as health and medical communication, qualify as technical communication because they all concern specialized concepts not readily understood by the public.
A subset of technical communication is scientific communication, which is defined as all forms of communication that concern scientific concepts, such as scientific research articles, journalistic articles on science concepts, and environmental and sustainability marketing.
Examples of technical and scientific communication include but are not limited to the following:. As the above examples illustrate, technical and scientific communication is a diverse field that overlaps with other areas of communication, including health communication, journalism, and organizational communication.
For more information on technical communication and scientific communication, please refer to our Technical Communication Hub and our Guide to Science and Medical Communication. In addition, for a detailed look at a sub-set of scientific communication that has a focus on environmental science and sustainability, please read our Guide to Environmental Communication.
Political communication is defined as all forms of communication that concern politics and governance, which not only includes written policies and legislative proposals, but also campaign rhetoric that candidates use to garner support, politically partisan journalism and social media, and even political discussions held in classrooms and at home.
With the advent of new communication technologies and the ability to broadcast political speeches, articles, and other content via online publications and social media, there has developed a pressing need for political communicators who are clear, ethical, and informative.
Examples of political communication include but are not limited to:. Given the importance of political communication to the history of human civilization and the current trajectory of our national and global community, scholars have also studied this field extensively. For more information on presidential communication, political communication research, and other related fields, please refer to our Introductory Guide to Research in Political Communication and our Guide to Presidential Communication Research.
Journalism is defined as the presentation of news to the public, including online and print articles on current events; opinion pieces on key issues in politics, economics, science, and other fields; and both televised and radio newscasts.
Examples of journalism include but are not limited to:. In recent history, journalism has transitioned from primarily print, radio, and television media to being disseminated through online and mobile technologies. As a result, journalism as a field within communication overlaps significantly with mass and digital communication. Mass communication broadly defined is any communication that is meant for dissemination to mass audiences.
Digital communication is defined as the forms of communication that involve technology in their design and dissemination. This incorporates, not only email, websites, and traditional television, but also mobile apps, social media, and streaming content services. Mass and digital communication intersect with almost every other area of communication. For example, as mentioned above, journalism is a form of mass communication that has become progressively more digital to the point that most journalism is delivered through online and mobile means.
Similarly, health communication, political communication, and external-facing business communication all employ mass and digital communication to reach their target audiences with important information. Below, we list some other specializations in this field.
Public relations specialists work to enhance the positive perception of the organizations they represent. They create and publish news releases, and respond to media and public inquiries.
Public relations specialists also help develop and maintain an organization's brand image. They may also manage a company's social media presence and work directly with customers.
Employers often prefer candidates who hold a bachelor's degree in communications, journalism, English, or business. Reporters research, write, and publish or broadcast news stories about local and national events.
They review content for accuracy and adherence to professional style standards. Reporters often work live at the scene of important news events. No matter the media outlet, most journalists work in a multimedia capacity by producing stories combining text, images, and video on digital platforms. Employers value internships and experience at college media outlets.
Public relations managers direct and maintain an organization's brand image and identity. They may serve as the lead spokesperson for an organization and also provide communications training for company executives.
Public relations managers also identify financial donors, write grants, and design promotional programs. These professionals need at least a bachelor's degree, though some employers prefer a master's degree. Requirements typically include several years of related work experience. Source: Bureau of Labor Statistics. But some professional certifications do equip students with skills and knowledge directly relevant to communications careers.
The certifications below may enhance graduates' appeal to employers. Communications professionals worldwide use Adobe's industry-standard software. Professionals use Adobe programs, such as Photoshop, Premiere Pro, and Illustrator, to digitally edit images, create video, and do print and web-based graphic design.
Available through an online exam, this performance-based certification indicates that learners possess technical proficiency, project management abilities, and basic design skills. The Public Relations Society of America's accredited in public relations credential identifies industry professionals who adhere to high standards.
Earning this credential indicates that professionals follow ethical, industry-standard best practices for public relations. This designation "signifies a high professional level of experience and competence," according to the society.
The GCCC's certified communications professional program caters to mid-level professionals with at least six years of experience. It signifies communications knowledge and expertise in areas such as strategy, analysis, and ethics. This certification serves generalists, specialists, and mid-career professionals. He has more than a decade of experience as a newspaper journalist covering public safety, local government, business, transportation, and K and higher education.
See More Articles. Explore Programs. Paying for School. Student Resources. Search Programs. Careers in Communications. Are you ready to find your fit? Featured Online Programs Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
Break down your current financial situation, and receive a college tuition estimate you can afford to pay. Estimate my payment. Adobe Certified Associate Communications professionals worldwide use Adobe's industry-standard software. The human resources HR department at an organization oversees many elements of the employee lifecycle. Human resource specialists are there to support employees and maintain company morale. Consider courses in psychology and human resource management to develop your skills.
The writing skills you gain through your communications degree can open up opportunities for jobs in journalism, technical writing, book authoring, or publishing.
Develop your writing and editing skills by working for your school newspaper or participating in online writing communities.
The main focus of the media sector is to communicate, whether for educational or entertainment purposes.
Roles in traditional media are varied and include jobs in television, film, and radio. Tips for getting the job: The world of media tends to be competitive.
A lot of work goes into the success of an event, including detailed planning, effective promotion, and efficient communication with speakers and attendees. Meeting and event planners might work onsite for hotels or convention centers or for particular organizations or event planning firms. Boost your resume with a certification that demonstrates your expertise. The ability to craft and deliver a persuasive message is often critical to success in politics.
In addition to polishing your communications skills, get a jump start by volunteering for a local political campaign or lobbying organization. Fundraisers help raise money and other donations for nonprofit organizations, educational institutions, religious organizations, research foundations, and political campaigns. Tips for getting the job: Fundraisers typically have a degree in communications, public relations, journalism, or business. Gain work experience by volunteering with local campaigns or organizations.
This can open opportunities for paid positions. Sales people leverage written and verbal communication skills to deliver pitches, sell products, and win repeat customers. Tips for getting the job: Not all sales positions require a degree. But communications skills could help you learn to anticipate the needs of customers and clearly communicate benefits that meet those needs. Build the skills you need for an in-demand role in tech sales with the Salesforce Sales Development Representative Professional Certificate.
Get hands-on experience with the SDR workflow as you build a professional portfolio. While a bachelor of communications can be a generalist degree, some colleges and universities offer more specialized versions.
These degrees are worth considering if your goals include a niche career in communications.
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