The blog would go on to dub Ms. According to the Wall Street Journal blog [4] , the genre label "chillwave" was coined by Hipster Runoff in As of October 3rd, , the hipsterrunoff [5] Twitter account has 64, followers, and the official Facebook [9] page has 9, likes. Show Comments. In preparation for One Piece's th episode, the cast of the upcoming One Piece live action series has been revealed.
The series is being handled by the same production group behind the Cowboy Bebop live action series. Not necessarily an exploit, clever use of an in-game mechanic has led to others buying thousands of the Willys Jeeps in a gambit to beat the game's internal loot box mechanic. Know Your Meme is an advertising supported site and we noticed that you're using an ad-blocking solution. Read Edit History. About Hipster Runoff site domain: hipsterrunoff.
History The domain hipsterrunoff. Top entries this week. Features The site features two main blog sections: the "Alt Report" that focuses on alternative related music and pop culture, and the "Mainstreamer" that covers more conventional music and celebrities.
Traffic Hipsterunoff. Search Interest. External References [1] Hipster Runoff — hipster runoff [2] Internic — whois report — hipsterrunoff. Latest Editorial And News. Related Entries 14 Meme Interior Semiotics. Meme Hipster Kitty. Meme Hipster Barista. Meme Time Traveling Hipster. Meme Hipster Glasses.
The site's heyday was the late 00s and early 10s, when Carles's rapid-blogged quest for 'authenticity' was both the embodiment of hipster values and some of its most dynamic and funniest criticism, up until his spectacular Lana Del Rey-inspired implosion. And, like the hipster itself, nobody—least of all Carles, probably—was ever really sure exactly what Hipster Runoff was. Despite that, or maybe because of it, HRO became a living document of a singular moment in internet history.
A blip when a persistent weirdo, without the help of venture capital or a marketing firm, without getting swallowed by a media company, could simply blog his way into modest fame and profitability—and HRO did it while ruthlessly parodying the very readership, infrastructure, and culture that made the whole enterprise possible.
It's unlikely that anything quite like Hipster Runoff will happen again. And now it's about to be pawned off to an Australian investor.
Well-established site that has gone inactive but still generates traffic. Great opportunity to take brand and rebuild audience. That's one way to describe the current state of Hipster Runoff, at least. He's not exaggerating. Over the years, Carles has filed literally thousands of posts to HRO, many of them very long. At its peak in , Hipster Runoff was receiving 2.
After HRO had been quiet for many months, in mid, I sent Carles an email, offering him a chance to 'rebuild his brand' with an interview; I told him my RSS feed hadn't been the same. Months passed, and I forgot about the entreaty until January , when out of nowhere, I got a reply. RSS still exists? Sup bro," Carles said. He agreed to talk, preferring Gchat, because, he said, "i feel like i will 'give a better interview' or something.
What unfolded was a chat that stretched over hours, in which Carles, never breaking character—he's like an online-only Stephen Colbert, if Stephen Colbert were actually a registered Republican—discussed HRO, the online content business, its impact on his life, and why he's finally moving on from the site. A unified theory of the rise and fall of Carles began to form: Like any other online platform that saw a modicum of success in the era, he grew intent with expanding his reach, with 'scaling' his operation.
After he broke through with 'authentic' articles about Animal Collective and going to concerts as an aging indie fan, he started chasing pageviews, publishing trashy posts that were siloed into "verticals" devoted to celebrity gossip while inherently mocking that practice too of course , and, reaching maximum capacity at millions of eyeballs, with nowhere else to go, he flamed out. The history of Hipster Runoff is, I came to suspect, in many ways, the history of the last ten years of the internet.
In , when he was 22, like countless other recent grads with crappy jobs, Carlos started a blog. He decided to stay anonymous. He encouraged me to print his name if it would "help you write what you need to write," and sent over a Photobooth shot of himself. Here's Carles in In the beginning, the mission was modest.
The earliest archived Hipster Runoff posts are relatively unironic and unremarkable musings about Feist and Sonic Youth , links to remixes Carles liked, and a little gentle satire of internet contrivances like listicles. He was an earnest member of a constellation of offbeat, amateur blogs that were fueling some version of a digital counterculture, when punks and nerds were using Wordpress to scout out new artists and elevate them to semi-fame, not for finder's fees or incorporated music labels, but because it was thrilling, to be "first," before the blogscape found itself completely commoditized.
That, and Hype Machine. But he was already too weird. Soon, Carles was veering into all-caps posts and mocking bands he liked for using GIFs in their marketing materials. By August of , he dropped terms like "bloghouse" more conspicuously and frequently. He occasionally placed keywords in quotes, in what would develop into his 'trademark style'—denoting words that might otherwise be embarrassing for someone who considered themselves 'alt' to publish earnestly.
But emergent from the ironic muck was Carles' secret ingredient; a clumsy honesty either culled directly from his own life or uncannily redolent of it. Here's the entire text:. My Dad Came home with our household's first CD. After my parents got divorced, my mom always changed the station when Rod Stewart came on the radio. What was your first CD? It's classic Hipster Runoff, in chrysalis. It's a weird little blog-poem, cloaked in wryness; you can't tell if it's completely a joke or just kind of a joke.
There's already a whiff of Carles' fear that he's always a step behind the latest innovation that will quietly ruin everything. By , Perez had more or less fully developed the character that would be the driving force of HRO.
His best trick was repurposing the cumbersome brand jargon that marketers use to describe the experience of the youth they target, and reciting it from his own prismatic stream of conscious. Carles aspires 2 be 'relevant', bb, and 'authentic' and 2 have a 'meaningful experience' by consuming products 'for all the right reasons,' embracing 'alt' trends like 'chillwave' and rejecting 'lamestream' bros.
He bluntly exposes the contrivances that hipsters, tastemakers, and advertisers alike use to create the perception that there exists an experience better and more unique than the one being lived by 'average' Americans—while still asserting them. This was the hipster pinnacle, online and off, and like his internet cousin Pitchfork Reviews Reviews , Carles blurred the line between the slavish devotion to culture production and parodying it.
The blog started to catch on. He grew a dedicated readership, and his posts started going viral. It was funny, on one level, to read through the list of caricatured concert attendees and laugh at the stereotypes; it was a soft punch in the gut on another, to recognize yourself in the crowd. At the time, I was writing for an upstart blog, too, and I felt a pang of dread and envy; this was totally unique, defiantly obnoxious, and somehow painfully true.
What the hell was I doing? Well, I was trying to do what lots were trying to do—build a half-serious 'media brand' with little more than a Wordpress login and willpower. It was mostly for kicks, but, you know, you never know. Back then, the walls around the garden were a lot lower; and online media had yet to so fully fragment into dozens of variegated social media landscapes.
Twitter and Buzzfeed had only been founded a couple years ago, and there were no prevalent Tumblrs, Instagrams, etc. Everyone I know is "thinking about deleting Facebook. I wish I could muster up A.
Our current Internet hangover had been encroaching for a while, but for me, the moment that felt most like the official end of an era was in January, when Hipster Runoff was sold by its elusive mastermind, at that point known only as "Carles. In his prime, Carles posed as a painfully self-conscious hipster, desperately seeking what he perceived as authenticity and relevance in a world of "lamestreamers" aka basics.
Carles sought meaning in consumerism—thoroughly-branded festival experiences , or the "alt" new novelty drink , or the latest Urban Outfitters-core buzzband —with drivelling pseudo-sincerity. Feel like a bro in the s who got blurbed about in Rolling Stone magazine.
Sometimes HRO was painful, sometimes it produced the most incisive and hysterical cultural criticism of its time—usually some combination of both. It was impossible to deduce just how serious Carles was being in a given post. I recognized it because I was starting to feel it too. Around , HRO began to eat its own tail.
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